Winchester Cathedral

In 2013, Winchester was one of five cathedrals chosen to be part of a grant-funded pilot project to develop modestly-priced interpretation resources which could serve as exemplars for churches and cathedrals with limited budgets. Winchester chose to have a rolling presentation about the life of the cathedral and the treasures within which is displayed on a screen at the entrance to the cathedral and in the cafe outside. This helps to break down the conceptual barrier of crossing the threshold which many find intimidating.

Winchester had also identifed an issue with visitors not realising what the cathedral did or had to offer as the location of the pay-point at the north-west entrance allowed only a glimpse of the somewhat austere nave before a charge was levied. From their existing stock of still images we created a fluid, rolling presentation with scrolling text overlays which offers glimpses of the magnificent chapels and artefacts beyond the nave and subtly introduces concepts and themes for the visitor to explore. Crucially it also shows images of the cathedral in use for worship and as a living community. Depending on the timing of their visit, many may not experience the cathedral in use so this offers a valuable reminder that this is not purely (or indeed primarily) a heritage site. For some the very imposing facade makes them nervous about entering into 'the unknown' beyond the door, so the film provides reassurance and familiarity, helping to break down that barrier and widen engagement.